I am willing to bet that your About Us page is viewed more than you think. It is probably in the top 5 most visited pages on your site. Very often, it comes in at number two, right behind the home page. Are you wasting this precious bit of real estate on your business site? Is it filled with pseudo corporate-speak and talk of "synergy" or "adding value"? If so, stick around to the end of this post to learn how to create a killer About Us page. Hello, Nice to Meet You…
Your About Us page is primarily an introduction, don't be so uptight! You should be having more fun on your About Us page. It should be written in a way that is conversational and introduces your company so a prospect can get to know, like and trust your brand. People buy from companies they know, like and trust and you only get one chance at a first impression.
Don't blow this introduction, make sure you are memorable and likeable. Below are a few fun ways to turn your About Us Page into a marketing workhorse in a style that is fun and welcoming. Great About Us Pages Talk to the Customer Talk to Your Visitors We have already mentioned this tactic above but it so important we need to go into more detail. Write your About Us in a conversational tone.
As people, we tend to write differently then we speak. Our writing is stuffier and more "professional" or "academic" than how we speak. On your About Us page, try to write in way that is more like you speak.
